About Ashley

Hi! Thanks for being here. 😊

The foundation of my consulting practice and blog is based on my particular philosophy on productivity.

To me, productivity is about being intentional.

It's not about being a better worker bee or trying to squeeze more into each day. It's about knowing who and what's important and spending your precious time, energy, and attention on them.

This philosophy is born out of some significant life experiences over the last 15 years, including:

• Building and growing multiple businesses
• Supporting my husband and business partner through cancer and recovery
• Supporting our family through a close member's terminal illness and death
• Living with Multiple Sclerosis and the impacts it has on my day-to-day
• Navigating that whole pandemic thing

... and, of course, all the other normal ups and downs of life.

I've learned a lot over the years, the most important being time is not guaranteed.

Now, I help other entrepreneurs and business leaders:

• Develop healthy habits and processes
• Get clarity on their values
• Spend time, energy and attention on truly what matters
• Reduce and prevent burnout

My superpower is calming chaos. I would love to help you calm yours!

The other stuff

My background and experience

• I have been a full-time entrepreneur since 2009.
• I'm a co-founder of a software company called Code and Effect. We built UpsideAMS, association management software (AMS) for professional, regulatory, and member organizations.
• I am a University of Alberta graduate with a Bachelor of Arts, majoring in Psychology.
• I have been writing, coaching and speaking since 2016.
• I was awarded an Avenue Magazine Top 40 Under 40 in 2017.
• I completed the Roy Group’s The Practice of Coaching course in 2018.

Volunteering

• I mentor entrepreneur teams in the Threshold Impact University of Alberta Venture Mentoring Service (TIVMS).
• You can read the whole list of my past volunteer roles on LinkedIn.

Fun Facts

• My husband, Dana, and I have been together since we were 18 and business partners since we were 25.
• I am an unapologetic cat lady. After the loss of our two senior kitties, Toby and Penny, we adopted Winston and Stella and are enjoying (most of the time!) life with young cats.
• I live in Edmonton, Alberta, Canada. Yes, it gets obscenely cold in the winter. No, I do not enjoy it.
• I have done some kind of fitness (yoga, outdoor running, HIIT, strength training, pilates, air bike) every single day since January 1, 2018.
• I read around 80 books a year. I mostly read fiction, with a particular soft spot for fantasy, but I often also have a nonfiction book on the go.
• Dana and I play video games together. My ideal Saturday morning involves pancakes, coffee, and gaming time. Our favourites are Diablo 3, all three Dark Souls, and Elden Ring.
• I am a big NBA basketball fan. My Canadian heart cheers for the Toronto Raptors, but I watch many other teams throughout the season and read a basketball newsletter over breakfast every morning.
• I have travelled quite a bit and try to ensure another trip is always on the horizon. My most recent one was my 40th birthday trip to Croatia and Slovenia!

Check out my blog or learn more about my productivity consulting and speaking. Wanna chat?