About Ashley

My superpower is calming chaos.

About Ashley

Life has thrown a lot at me.

My husband and business partner went through cancer. A close family member went through a terminal illness and passed away. I have Multiple Sclerosis and have to carefully manage my health. Then there was that whole pandemic. All while running multiple businesses.

I bet life has thrown a lot at you too.

Through over 14 years as an entrepreneur building a software development company and living through significant life challenges, I've learned a lot.

The most important thing I have learned is: time is not guaranteed. I have to be intentional with my time, energy and attention.

To me, productivity is all about intention. It's not about being a better worker bee or trying to jam more and more into my life. It's knowing who and what's important to me and making sure I spend my precious time, energy, and attention on them. It's taking care of myself so I don't burn out and making the most out of whatever time I have.

Now I help other entrepreneurs and business leaders do the same:

  • Reduce and prevent burnout
  • Build resilience to help you handle the ups and downs of life
  • Spend your time, energy and attention on what matters

My superpower is calming chaos. Let’s calm yours today!

The other stuff

My background and experience

  • I have been a full-time entrepreneur since 2009 and I am a co-founder of 2 other active businesses: Code and Effect and Tadum.
  • Code and Effect is a software consultancy that specializes in developing custom association management software (AMS) for professional, regulatory, and member organizations.
  • Tadum is an online agenda app that helps teams get organized and stay accountable with better meetings.
  • You will notice that both of these businesses are process-oriented!
  • I am a University of Alberta graduate with a Bachelor of Arts, majoring in Psychology.
  • I have been writing, coaching and speaking since 2016.
  • I was awarded an Avenue Magazine Top 40 Under 40 in 2017.
  • I completed the Roy Group’s The Practice of Coaching course in 2018.


Fun Facts

  • My husband, Dana, and I have been together since we were 18.
  • I am a cat lady. After the loss of our two senior kitties, Toby and Penny, we adopted Winston and Stella and are enjoying (most of the time!) life with young cats.
  • I live in Edmonton, Alberta, Canada. Yes, it gets obscenely cold in the winter. No, I do not enjoy it.
  • I have done some kind of fitness (yoga, outdoor running, HIIT, strength training, pilates) every single day since January 1, 2018.
  • I read at least 100 books a year. I mostly read fiction, with a particular soft spot for fantasy, but usually have a non-fiction book on the go as well.
  • Dana and I play video games together. My ideal Saturday morning is pancakes and coffee followed by some gaming time.
  • I am a big NBA basketball fan. My team is, of course, the Toronto Raptors, but I watch many other teams throughout the season and read a basketball newsletter over breakfast every morning.
  • I have travelled quite a bit and try to make sure there is always another trip on the horizon.

Check out my blog or learn more about my productivity consulting and speaking. Wanna chat?