Ashley Janssen

Learn how to calm the chaos and create a roadmap to your goals.

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My superpower is bringing structure to chaos.


If you are feeling overwhelmed, you are not alone. I will teach you organizational tools and habits that will help you step off the hamster wheel and reclaim control over your time. 


Where is your business going and how are you going to get there? I will help you set goals for your business and break them down into achievable steps so you can start moving forward.


Having goals isn't enough. Sometimes you need someone to help keep you on track. We will set regular meeting rhythms to breakdown barriers and keep you motivated.

Consulting Services

About Ashley

I am the co-founder and CEO of Code and Effect, a software consultancy that develops web-based business and consulting tools, and co-founder of Tadum, which helps teams get organized and stay accountable through our online shared meeting agenda.

I have been an entrepreneur for over 10 years and specialize in strategic planning, operations consulting, and business development. I was involved in the community as the vice-chair of the board for Youth Empowerment and Support Services (YESS) from 2017-2019 and I am currently both a mentor and board member for the Venture Mentoring Service. I was also selected for the Avenue Magazine Top 40 Under 40 in 2017.

Why should I work with you?

My superpower is bringing structure to chaos, and business is chaotic. 

  • Are you overwhelmed?

  • Do you see no clear path forward?

  • Do you need more personal accountability?

If you said yes to any of these questions, I can help.

What types of things would we work on together?

  • Setting achievable goals and providing accountability to help you reach them.

  • Learning time management tools to establish healthy habits.

  • Pulling yourself out of the day-to-day of your businesses to focus on strategic planning.

  • Creating efficient and effective organizational processes.

  • Making decisions or solving business problems that you are not sure how to approach.

Who do you work with?

Entrepreneurs and business executives who are looking to grow themselves and their business or roles.

How does it work?

  1. The Kickoff

    • We set a kickoff meeting for me to get to know you and your business better.

    • We discuss the business challenges you want to work on and prioritize them.

    • We set a meeting rhythm that works for you (weekly, bi-weekly, monthly) and book it!

  2. The Meetings

    • I provide you with an agenda template which you fill out and provide to me before each meeting.

    • In this agenda you identify the challenge(s) you want to address at this meeting, the outcomes you want to achieve, and report on your progress from the last meeting.

    • In the meeting I use my expertise and tools to work through your challenge with you and then set goals and accountabilities for you to achieve prior to the next meeting.

  3. The Time Inbetween

    • I am available via email or phone for any help or guidance you need as you work through your goals and accountabilities before we meet again.

How much does it cost?

Ongoing monthly engagements start at $750/mo, plus GST. These are driven by weekly, bi-weekly or monthly meetings and email/phone communication.

Is there a minimum commitment?

Nope, but a 3-month commitment is recommended. This gives us a chance to work together to gain a clear understanding of your goals and the challenges you are facing, and also make real progress on overcoming them. I am also available on an ad-hoc basis.

How do you get started?



Ashley has helped me walk away with new skills and systems but also the confidence to take those skills and systems and use them myself.
— Claire Theaker Brown, Founder of Unbelts

Ashley helped me spend my time, energy and resources in a smart way so I could get my business off the ground.
— Karen Unland, President of Alberta Podcast Network

Working with Ashley is one of the best decisions I have ever made for my business to date. As an entrepreneur I know my craft well, but not the more intricate details of running a business. When I met Ashley, I am pretty sure I said: “I need to know business-y things”. She has helped with everything from email organization, designing a decision matrix, and goal setting all the way to very detailed cash flow analysis. I could go on for days about this amazing professional! Great skills, great personality, and a true joy to work with!
— Jill Provencal, Founder of Big Bliss Botanicals


I teach workshops and present on a variety of topics business topics included in my consulting services. These sessions give you practical tools and take-aways on areas such as time and task management, decision making, strategic planning, e-commerce, and project management.

Upcoming Events

What: Business and Professional Women of Edmonton (BPW) - Time Mastery Workshop
When: September 18th, 2019 from 11:30AM-1:30PM
Where: Central Social Hall, Jasper Ave
Details: We are all just so BUSY. Sometimes every day can feel like running on a hamster wheel of endless emails, meetings, and to-do lists. What if you could make some small changes to your daily habits that saved you time, energy, and made you feel less busy and more focussed on the things that are important to you?

In this workshop, you will learn practical organizational tactics and tools that you will be able to apply to your daily habits immediately. We will cover topics like email, meetings, task and calendar management, decision making and self-care. Step off the hamster wheel, battle the culture of busy and learn how you can give yourself more time, energy and focus.

Get your tickets!

Past Events

  • 2019 - The Meeting Leadership Podcast Interview - How Being Intentional With Your Time Helps Make You A Better Leader

  • 2019 - The Meeting Leadership Podcast Interview - Effective Meeting Agenda Software That Gets Results

  • 2019 - Digital Project Managers (DPM) Meetup - Running Better Meetings Presentation & Tadum Demo

  • 2019 - TEC Edmonton - Bring Structure to Your Chaos: Productivity, Organization and Time Management Tactics Workshop

  • 2019 - Jobber - Breaking Barriers in STEM Panel

  • 2019 - University of Alberta Applied Leadership Program - Resiliency After Failure Session: Getting Back on Track

  • 2019 - TEC Edmonton - Overcoming Impostor Syndrome Workshop

  • 2019 - ScaleUp YEG - Scaling with Technology Panel: When & How to Leverage Tech for Growth

  • 2018 - University of Alberta ArtsWorks Conference - Careers in Creative and Innovative Fields Panel

  • 2018 - CBC Centre Stage Startup Week - Meet the Founders Panel

  • 2018 - Rainforest Lunch Without Lunch - Entrepreneur Profile

  • 2018 - From KO'd to Knockout - Business Struggles Panel

  • 2018 - Digital Project Managers (DPM) Meetup - Personal Productivity Hacks

  • 2018 - TEC Edmonton - Lab2Biz Panel - Making the Transition from research to entrepreneurship

  • 2018 - The Ace Class - Babes Who Brunch Keynote Speaker - Learning Resilience

  • 2018 - Edmonton Public Library - Lessons from Women in Leadership Table Host

  • 2018 - ATB Financial & NAIT Mawji Centre - #TheStruggleIsReal Panel

  • 2018 - Canada Learning Code & DiscoverE - Alberta Girls Engineering & Technology Summit - Female Leaders Brunch

  • 2018 - University of Alberta - Alberta Student Leadership Summit Panel

  • 2017 - That’s So Maven - Podcast Interview

  • 2017 - Medicine Hat College Workshop, Global Entrepreneurship Week - Building Your E-Commerce Business

  • 2017 - Business Networking International (BNI) Workshop - Battling the Culture of Busy – Tactics to Manage Your Time with Intention

  • 2017 - Alberta Women Entrepreneurs (AWE) Workshop - Building Your E-Commerce Business

  • 2017 - Alberta Women Entrepreneurs (AWE) Workshop - Battling the Culture of Busy – Tactics to Manage Your Time with Intention (Edmonton and Calgary Peerspark groups)

  • 2017 - Alberta Women Entrepreneurs (AWE) Workshop - Battling the Culture of Busy – Tactics to Manage Your Time with Intention (Internal Team)

  • 2017 - Alberta Women Entrepreneurs (AWE) Workshop - Introduction to E-Commerce: How to Get Started

  • 2017 - Rotary Club of Edmonton West - Intentional Networking

  • 2017 - ATB Entrepreneur SpeakEasy - How do you keep your customers coming back for more?

  • 2016 - Digital Project Managers Meetup - Know Yourself, Manage Better

  • 2016 - DisruptHR YEG - Culture = Cash

  • 2016 - Storytelling & Time Management: Tips, Tools & Tactics - Workshop

  • 2015 - UX Camp 2015 - A Framework for Deciding the How After the What (QSRT)

  • 2015 - #girlbossyeg Panel - Panel of Albertan women in leadership roles

  • 2015 - UofA Faculty of Arts Q&A - Q & A with Ashley Janssen

  • 2015 - ACF Guest Blog - Bathroom Cries and Snack Machine Runs

  • 2015 - Edmonton Business Network - Creating a Foundation for Growth

  • 2014 - Capital Ideas Panel - Making the transition from freelancer to entrepreneur

  • 2013 - Alberta Venture Lunch With - Two family-focused business minds discuss the need to delegate without abdicating


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